Meet the founders
Afenio was founded by two seasoned professionals in IP and brand protection. They’ve helped protect some of the world’s fastest-growing brands. Now, they bring that experience to the next wave of founders, teams, and businesses on the rise.
Måns Sjöstrand
Co-founder & CEO, senior IP lawyer
Måns is an IP lawyer turned entrepreneur, with a career built on helping companies protect and scale their brands. He led global IP and brand protection at Daniel Wellington, advised startups and scaleups across Europe, and managed teams at one of the continent's top IP firms.
Recognized by Managing IP and World Trademark Review, he has also shaped EU platform rules and chaired the Swedish Anti-Counterfeiting Group. At Afenio, he combines legal depth with business focus to make IP simple and useful for business.
Alexander Karlsson
Co-founder & head of digital IP protection
Alexander spent more than ten years building and running digital IP protection programs. At Daniel Wellington he created one of the most agile online enforcement setups in the industry. He later continued at a major European IP firm, tailoring online strategies for global brands across Europe.
His work has been recognized by World Trademark Review, and he's known for combining technical know-how with a commercial focus. At Afenio, he is driving digital IP protection that keeps pace with modern business, always with an entrepreneurial mindset.
A trusted partner
We’re registered representatives at WIPO and EUIPO, and have been recognized by World Trademark Review and Managing IP for our work in IP and brand protection.
EUIPO
WIPO
World trademark review
Managing IP
What we do
We help you protect and grow your most valuable assets — combining smart, streamlined tools with strategic legal expertise.
Trademark registration
Fast, guided, and expert-reviewed, via our online tool
Design registration
With built-in checks, class suggestions, and support to improve drawings and photos for successful filing
What we do
Get your free trademark protection guide
Sign up now and get access to our expert guide, where you'll learn how to choose a strong brand, navigate the trademark registration process, and discover how protecting your IP can significantly increase your company's value.
Secure the future of your IP, today.
Want to learn more or talk IP strategy? Drop us a line at hello@afenio.com